It’s been a while.
I’m sorry it’s been so long since we last talked.
It’s not because I haven’t had anything to say. And, it’s not because you’ve done anything wrong. It’s just… I’ve been distracted.
I’ve been trying to figure out my place in this whole training / coaching space. And, let me tell you, in an industry of millionaire charlatans. That’s not an easy mirror to look in to.
I think it was Nietzche who said that one should always be wary of looking in to the abyss. Because whether you like it or not, the abyss will stare right back at you. Well… I looked. And sure enough it stared right back at me. Leaving me with more questions than answers.
Now, with the added clarity many months of self reflection, meditation, and becoming intimately acquainted with Holly Hindsight (What a bitch!). I have come to a series of conclusions regarding my goals in the fitness industry – and they concern you.
So over the next few weeks, I am going to reveal to you some of my thoughts and meditations on the fitness industry, and where I see the priorities of Rebellion Strength taking us all in this crazy, mixed up journey.
Something that I have found astounding is that the more I look into the actual nature of coaches in the fitness industry, the more I realise that we are simply teachers.
For those of you who have suddenly begun the lengthy process of rolling your eyes at this seemingly grandiose statement… bore off.
For the rest of you, bear with me.
I’m going somewhere with this.
The reality is that while many of our academic cohorts will chortle under their breath about how “those that can’t do coach”. The fact of the matter is that whether we care to view ourselves this way or not. We as coaches are teachers to our clients. Who, for all intensive purposes, are our wards.
We are responsible for them and their development. And, if was are going to accept that role and responsibility. Then we also need to accept that, as with all teacher student relationships. There is going to come an inevitable end point to our time together.
This means that once your client takes their first steps into this new stage of life. The kind of person they are in this new chapter of their journey is a direct reflection of the impact that you have had on their growth as a human being.
So if you turn out a grown ass adult that has an adults bank account, but the nutritional self control of a five year old who’s been under dosing their ritalin… you my friend fucked up.
I don’t want to be part of an industry that puts the destination before the journey.
I don’t want to be part of an industry that’s happy to starve someone down to their desired bodyweight. But let them loose back into the dietary wilds with no tangible knowledge on how to actively keep themselves healthy.
I don’t want to be part of an industry that doesn’t take the responsibility of educating their clients towards becoming healthier people for life seriously.
So with that in mind – I’m not going to be.
I am going to stand apart from the crowd and actively put the education of my clients first and foremost. If that means that they reach a point that they don’t “need” me any more. Then I know, hand on heart, that I have done a good job. And more importantly, done right by them. Laying the foundations for them to move forward with a healthier relationship with exercise, food, and themselves.
It might not be good business to create a system in which your clients out grow you. But your students can’t stay in school forever.
I truly believe that if you keep growing and developing the value and service that you bring to your clients. They themselves will grow to the point where, while they no longer need you, they will still “want” you. Because you bring so much more to their lives than simply tracking their macros or counting their reps.
You provide for them a connection to something that makes them better people. Both inside and outside of the gym.
And that my friends, is something that is priceless.